Touting your business in the digital space is all about making yourself heard above the ‘noise’.
Consider that Twitter alone handles over 500 million tweets on a daily basis. That translates to about 6000 individual tweets per second!
As a business, that’s the sort of noise you have to cut through in order to make your brand known and to get your voice heard.
With all of that social media noise, there are certain strategies that you can adopt as a business to enhance your chances of connecting with the right audience. Rather than simply jumping right in, it’s important to have a plan of attack.
Consider the following questions carefully:
- Who are my customers?
- Where can I find them on the web?
- What social media channels are best to connect with them?
Engaging in social media marketing is not a shotgun approach. As a business, you need to use your time wisely and efficiently to generate the best return on that investment. It doesn’t help playing the field far and wide and spreading your social media efforts too thinly.
Identify a core group of social media channels that fit your business and will provide you access to potential customers.
How to Avoid Ghost Channels
We’ve all come across them at one time or another: websites or social media presences that have not been updated in months or even years. The web preserves them, but no-one is at home. This is not what you want for your business; and without a clear plan of attack, many business fail to properly leverage the power of social media and simply become frustrated in their efforts.
This is what often leads to what I call ‘ghost channels’.
In light of this, your social media marketing efforts have to incorporate regular updates. Regular updates eventually leads to engagement with your social media followers. This engagement, if done cleverly and in a targeted fashion, will lead to engagement with potential customers.
In this context, here are three tips for the rules of engagement:
- Post regular updates across all of your social media channels in a way that suits individual channels. For example, Instagram is all about the visual image, so post images regularly that draw attention. Facebook engagement increases when videos are shared, so post appropriate videos for your Facebook followers to share on their own timelines.
- Make sure you monitor your social media channels. If someone asks you a question, take the time to answer them even if it doesn’t look like leading to a sale. The fact that you are willing to engage will represent your business and brand positively.
- Don’t just post updates about your business. This is social media, after all, and people will want to engage with content that they find relatable and interesting. It’s great to mention your brand occasionally and to post business related sales, but don’t overdo it. Always bear in mind what your social media followers will find interesting.
Steadily Growing Your Brand Reputation
By carefully approaching social media marketing and developing a wise plan, you can leverage the vast power of social media channels to engage with potential customers. It might seem daunting at first, and will certainly require patience and care, but by sticking to a simply plan and following the rules of engagement, a solid business and brand presence can be built and sustained.
We know that regardless of whether you are a medical-focussed business, a retailenterprise, or a product manufacturer – you need to have an element of social media marketing in your marketing plan.
Let me know if you want to find out more.
Contact me today.